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By STAFF
LIFEWAY PANEL David Francis (left), LifeWay’s director of Sunday School, and a panel address trustees on the church resources committee on the theme, “The work of church consulting.” LifeWays trustees met Feb. 8-9 in Nashville. LifeWay photo by Kent Harville
Casting a vision for the next decade, Rainer said LifeWay will be “the ministry leader in the digital world,” such that “when people think about digital Christian resources, they will look to us. A digital strategy is critical to our future.”
The type of organization that LifeWay is today must change in view of the technological advances of the global market, Rainer said. The ministry identity and biblical commitments will remain the same, he said, but business will look different as LifeWay moves forward into the digital age.
Rainer told trustees that “LifeWay’s digital strategy is to provide the right information to the right customer at the right time through the right medium at the right price.”
Technology, especially mobile devices, provides incredible opportunities and challenges for LifeWay to deliver its resources to customers in new, relevant and innovative ways, Rainer said.
More people are coming to LifeWay for digital content, he said, noting that church and ministry leaders are going online to download resources from multiple areas of LifeWay.com, such LifeWay Kids, LifeWay Women and others.
“We want to provide the best content and delivery that makes a ministry difference to our constituents and customers,” Rainer said. “With cutting-edge ministry resources and a tech-savvy business strategy, we are better positioned and aware of the opportunities that lay before us.”
LifeWay’s digital publishing and delivery has seen rapid growth in recent months, particularly through steep gains in B&H Publishing Group eBook sales as well as LifeWay-produced iPhone apps, some of which appear in the top 25 lists for their respective categories.
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